List Hygiene and Verification

 List Hygiene and Verification

List Hygiene and Verification

Data standardization and good list hygiene are instrumental to the quality and value your data. Cobalt Media Group offers world-class addressing technologies that standardize and match addresses to the USPS database, capture changes of address, and assign geographic coordinates to an address. Through our advanced technological assets, we deliver the address solutions required to improve the efficiency, cost-effectiveness, and timeliness of direct-mail campaigns and mapping applications.


CASS Standardization (Coding Accuracy Support System)

CASS™ (Coding Accuracy Support System™) is a certification process the USPS developed for ensuring mailing list addresses are complete and accurate. The Cobalt CASS software provides the necessary postal automation codes to qualify your mailings for bulk postage discounts. Our CASS Standardization Service ensures mailings are sent to valid addresses to help save time and money. CASS Standardization includes:


Locatable Address Conversion System

Updates renamed or converted addresses, including rural route addresses that have been converted to street addresses, existing street addresses that have been renamed, or post office boxes that have been renumbered (e.g., 911 address conversions).

  • Reduces undeliverable mail by providing most current address matching the LACS file
  • Lowers mailing cost
  • Provides faster to-market times


Delivery Point Validation (DPV)

Drills down to the physical delivery point, including the apartment or suite level, to determine whether an address matches one of the 145,000,000+ delivery points (deliverable addresses) on file with the USPS. Validation levels include:

  • Correct primary and secondary data
  • Correct primary, incorrect secondary data
  • Address cannot be Validated


Early Warning System (EWS)

Prevents new addresses not yet entered into the USPS national ZIP+4 directory from being re-assigned to a similar address within the same ZIP Code.


Standard ZIP + 4 Level Match

Prevents new addresses not yet entered into the USPS national ZIP+4 directory from being re-assigned to a similar address within the same ZIP Code.


Enhance Line of Travel

Appends the LOT codes used to prepare carrier-route mailings by indicating the approximate delivery order with ascending/descending code. This technology may also be used to qualify for enhanced carrier route presort discounts.



NCOA Processing (National Change of Address)

Direct marketing agencies need a reliable source for accessing the USPS NCOALink® database. Cobalt Media Group is a licensed provider of the USPS® National Change of Address Database (NCOALink). Through our NCOALink service, your records can be compared to the most up-to-date address verification system available, saving your clients time and money by allowing you to reach target audiences more efficiently and effectively.

  • Ensures address is current and reduces UAA mail (Undeliverable-As-Addressed)
  • Provides current address information for matches made to the NCOALink File
  • Saves time and reduces printing, processing, and postage costs by preventing duplicate mail pieces or re-mailings after address corrections are received
  • Delivers marketing messages on time
  • Analyzes return codes to determine deliverability of specific address records


The NCOALink Database contains all permanent address changes submitted to and maintained by the USPS. Even multiple moves by an individual, household, or business are kept on file as long as the moves are made known to the USPS with a Change of Address notification card. The records in the NCOALink database are updated every 7 days, along with a daily update of the Daily Delete file. The Daily Delete File contains addresses that still exist in the NCOALink database, but have been marked for deletion. This file stops addresses from being incorrectly updated.


PCOA (Proprietary Change of Address)

Sold-signThrough the Cobalt Media Group’s Proprietary Change of Address Service, your data-driven application will have access to 35% of movers who do not file a USPS Change of Address form. This supplemental data service tracks the population of U.S. movers who are not captured by the NCOALink service, and then updates your files by running the list against a database of over 500 million records.



Cobalt’s Geocoding Service provides the data required for your service application to Geocodingdevelop a visual representation of data that can help dealers make better informed business decisions. Geocoding targets customers and prospects in a defined radius around an automotive dealership by applying geographic coordinates to an existing data set. With geographic coordinates your application can map areas of interest, including: market segmentation, demographics, dispatched services, sales districting, and more. For precise results, Cobalt uses the most accurate level of geocoding to help pinpoint the data you need for your data application. 43 South Powerline Road #532 Fort Lauderdale, FL 33069